Hi, I'm Janine.

Your local IT girl & it girl

Janine Luk Profile Photo

London-based creator at the intersection of lifestyle, fitness, golf, and women in STEM. Building a community of ambitious and health-conscious women who care about how they show up - in the workplace, at the gym, on the golf course, and everywhere in between.

London, UK
@janineluk
Lifestyle · Fitness · Golf · STEM

Real reach. Real engagement.

Followers
6.7k
@janineluk · growing fast
Viral moment
839K
Views on one post this quarter
Engagement ⓘInstagram engagement rate is based on median likes divided by followers.
46.9%
Extremely high engagement
Monthly reach
705K
Feed · reels · stories
Janine Luk

Let me introduce myself.

I'm a London-based software engineer and content creator building a community around the idea that ambition, fitness, and a good work life balance aren't mutually exclusive. By day, I work as a Senior Software Engineer building Data and AI platforms for Google's customers. Outside of that, I make content on career tips, motivation, fitness, golf, and the modern multi-hyphenate women's lifestyle.

My audience is made up of driven, career-focused women who care deeply about how they present themselves - and who trust me for honest, thoughtful recommendations that fit their fast-paced, multi-faceted lives.

I partner with brands whose products genuinely fit into the world I'm building - pieces that look as good in a 9am meeting as they do at a 7pm event, tools that make daily life easier, and brands that respect the intelligence of their audience.

Four pillars. One voice.

✦
Motivational

Honest takes on ambition, discipline, and building the life you actually want.

◆
Lifestyle

London life, day-in-the-life content, and the small rituals that make a difference.

⬡
Women in STEM

Demystifying tech careers and championing the women shaping them.

▲
Fitness & Golf

Strength training, range-to-course routines, and the mindset behind a sustainable performance lifestyle.

Who's watching.

A high-intent community of ambitious women in their prime career-building years.

<gender />

Women73.9%
Men26.1%

<age />

18–2417.2%
25–3461.4%
35–4416.6%

<top locations />

United Kingdom23.3%
United States10.6%

Recent highlights.

Brands I've worked with.

Lululemon
J.Lindeberg
L'Oréal
Garnier
BBC News
Holafly
YouTube
Google Cloud
JetBrains
DJI
Code First Girls
Original Penguin

How we can work together.

A range of formats to fit any campaign - from one-off collaborations to full creative partnerships.

IG Reels

Concept-driven reel produced and edited in my voice, delivered with strategic posting time and accompanying caption.

  • Concept development & scripting
  • Filming, editing & captioning
  • 1 round of revisions
  • Posting + usage rights (negotiable)
Rates on request
Static Post

High-quality static or carousel post crafted to fit naturally into my feed and resonate with my audience.

  • Concept & visual direction
  • Photography & editing
  • Caption copywriting
  • 1 round of revisions
Rates on request
Story Series

A multi-frame story takeover - perfect for product reveals, launches, swipe-ups, and time-sensitive campaigns.

  • 3–5 frame sequence
  • Mix of video & static
  • Link sticker / CTA
Rates on request
UGC / Brand Content

High-quality, conversion-focused content created for your channels - no posting required on mine.

  • Raw + edited deliverables
  • Multiple aspect ratios
  • Full usage rights
  • Custom briefs welcome
Rates on request
<let's talk />

Let's build something impactful.

If your brand resonates with ambitious, modern women - I'd love to hear from you. Drop a message below and I'll get back within 48 hours.