Hi, I'm Janine.

Your local IT girl & it girl

Janine Luk Profile Photo

London-based creator at the intersection of lifestyle, fitness, golf, and women in STEM. Building a community of ambitious and health-conscious women who care about how they show up - in the workplace, at the gym, on the golf course, and everywhere in between.

London, UK
@janineluk
Lifestyle · Fitness · Golf · STEM

Real reach. Real engagement.

Followers
6.3K
@janineluk · growing fast
Viral moment
837K
Views on one post this quarter
Engagement Instagram engagement rate is based on median likes divided by followers.
46.9%
Extremely high engagement
Monthly reach
138K
Feed · reels · stories
Janine Luk

Let me introduce myself.

I'm a London-based software engineer and content creator building a community around the idea that ambition, fitness, and a good work life balance aren't mutually exclusive. By day, I work as a Senior Software Engineer building Data and AI platforms for Google's customers. Outside of that, I make content on career tips, motivation, fitness, golf, and the modern multi-hyphenate women's lifestyle.

My audience is made up of driven, career-focused women who care deeply about how they present themselves - and who trust me for honest, thoughtful recommendations that fit their fast-paced, multi-faceted lives.

I partner with brands whose products genuinely fit into the world I'm building - pieces that look as good in a 9am meeting as they do at a 7pm event, tools that make daily life easier, and brands that respect the intelligence of their audience.

Four pillars. One voice.

Motivational

Honest takes on ambition, discipline, and building the life you actually want.

Lifestyle

London life, day-in-the-life content, and the small rituals that make a difference.

Women in STEM

Demystifying tech careers and championing the women shaping them.

Fitness & Golf

Strength training, range-to-course routines, and the mindset behind a sustainable performance lifestyle.

Who's watching.

A high-intent community of ambitious women in their prime career-building years.

<gender />

Women73.9%
Men26.1%

<age />

18–2417.2%
25–3461.4%
35–4416.6%

<top locations />

United Kingdom23.3%
United States10.6%

Recent highlights.

Brands I've worked with.

Lululemon
J.Lindeberg
L'Oréal
Garnier
BBC News
Holafly
YouTube
Google Cloud
JetBrains
DJI
Code First Girls
Original Penguin

How we can work together.

A range of formats to fit any campaign - from one-off collaborations to full creative partnerships.

IG Reels

Concept-driven reel produced and edited in my voice, delivered with strategic posting time and accompanying caption.

  • Concept development & scripting
  • Filming, editing & captioning
  • 1 round of revisions
  • Posting + usage rights (negotiable)
Rates on request
Static Post

High-quality static or carousel post crafted to fit naturally into my feed and resonate with my audience.

  • Concept & visual direction
  • Photography & editing
  • Caption copywriting
  • 1 round of revisions
Rates on request
Story Series

A multi-frame story takeover - perfect for product reveals, launches, swipe-ups, and time-sensitive campaigns.

  • 3–5 frame sequence
  • Mix of video & static
  • Link sticker / CTA
Rates on request
UGC / Brand Content

High-quality, conversion-focused content created for your channels - no posting required on mine.

  • Raw + edited deliverables
  • Multiple aspect ratios
  • Full usage rights
  • Custom briefs welcome
Rates on request
<let's talk />

Let's build something impactful.

If your brand resonates with ambitious, modern women - I'd love to hear from you. Drop a message below and I'll get back within 48 hours.